Communique has triumphed at the FMBE Awards collecting Gold for 'Best Product Launch (B2B)' for its campaign execution that promoted worms, yes worms!
When challenged to make 'Worm Patrol' interesting, the team set about creating a campaign to remember! A fleet of pooch mobiles and 62 dog mascots toured the country educating pet owners about the importance of regularly worming their pets.
"Adding another gold accolade to the Communique trophy cabinet is fantastic," commented Ewan Hurford-Jones, joint CEO and founder of Communique. "We pride ourselves on delivering creative and effective campaigns for our clients. The Worm Patrol event was great fun to work on and the team really embraced the rationale behind this particular product launch. The pooch mobiles and mascots certainly grabbed attention and got people talking about worms!"