Communique has designed, sourced and delivered a life-sized Monopoly-based game to the ProServices team at Panasonic Computer Products Europe (PCPE), for use as a training tool at a key UK partner training day.
While the client developed the concept, PCPE required assistance with the creative execution and production in order to bring to life this fun, engaging and informative educational training tool. Aimed at educating end-customers and channel partners on the range of complementary products and services available within the Toughbook and Toughpad range, the brief required the game to be large enough for people to move around in person, while also ensuring all elements are durable, lightweight and easy to transport for use at future events across Europe.
Philip Franklin-Slattery, Communique’s Production Manager describes how the brief was executed: “Keeping in mind the client’s budget and need to be able to transport and set the game up independently meant we decided to go back to basics and produce a human sized board game, encouraging physical movement and interaction while learning.”
He continues: “The game layout itself was printed onto a rollable floor lino with safety edging that fits into a bespoke flight case alongside game collateral that includes 3D printed player pieces based on products from Panasonic’s Toughbook and Toughpad product range and double sided printed oversized tokens for currency. That coupled with some giant dice and it is ready to set up within thirty minutes.”
Rhiannon Ainge, Business Systems & Marketing Manager at PCPE, said: “The ProServices Monopoly game has been a great success. The feedback we’ve had has been very positive so far, with the majority attending the event agreeing that it was a fun and effective training tool which encouraged interaction and a greater degree of information retention post event. We are now organising further ProServices training days across Europe for early 2016 and have been asked to bring the game to customer and channel events in France, Belgium, Netherlands and Germany!”